Thursday, June 30, 2005

A Very Special Episode

I'm making it to the realization (it's been a long road, cut me some slack) that there's another huge hurdle up ahead. Maybe I could sit around and be proud of how much I've grown. I did that a few days ago.

Now I'll put money down that this whole self-discovery thing, while fascinating and important to me, isn't really doing it for you folks out there. There's no drama, no conflict, no pathos. This isn't the show you've come to see.

Joker, where's the weenie?

I'm not here talking about the tough times. I'm just shoving myself along the path, again and again, using the words, and there can't possibly be a soul in this room - and I know you're out there - that doesn't have at least a smidge of themselves wondering: when do we get to see Foghat? When's the real deal?

Well, I left LJ for a reason. I was tired of my existence being defined by the amount of turmoil and trouble I could share with others; and not to bash LJ for that one - it was my vanity that was responsible for that. That was an I thing, not a you thing or a them thing.

Now the experiment - and believe me, it's an experiment, stuff goes wrong, lab rats get out of their cage, what a mess - has changed. This blog isn't for the same reasons as the LJ blog. Why should it be? How do you change, if not immersion? How do we learn if not jumping in and swimming around? There's no better way I know.

What we learn, we learn by doing.

Maybe the folks that I should take my best inspiration from don't blog much - maybe that's the secret. Perhaps we're all defining what should be in blogs by our decisions, and we expect to see certain patterns of behavior.

If that's the case, maybe this will be the most boring blog you'll ever see. No political ranting, no pictures of my summer vacation, no blood splashed on the walls from my self-injuring, no pro-anorexia, no OMG I think I'm pregnant, no smeared makeup or pictures of my dick.

I have the bandwidth to do one performance art piece at a time, and I realize that another reason I left LiveJournal was because, at least for me, it was a theatrical production of epic proportions. There was a script, and actors, and drama, and god bless everyone for their comments, but this time, unlike you've always heard, the show will not go on.

Playing to the crowd was something I did, not as well as some (I've seen some brilliant acting on LiveJournal from some of the most imaginitive brains in the business), and better than others, but as I heard a former colleage tell me once at the tender age of twenty, "Save it for your book."

Jesus, did it really take me this long to figure that out? Save it for your book. Consider it saved. This blog is mine. An experiment in independence, if you will. Will it work? I don't know; I'm not sure I care. I've done a lot of swapping viewpoints (thank god I didn't get any diseases) to please the crowd. I have a lot of work ahead of me, in trying a new tack. The true validation comes from within - knowing you're working parallel to your own ethical framework. Knowing you're doing what you believe to be right.

I'm giving it my best shot. Time will be the judge.

Wednesday, June 29, 2005

Guns In The Sky

The thousand words that came out of my head last night, and the thousand that came out at lunch, splattering on digital paper, represented everything that I write my self-motivating rants on here for.

They're the reasons I use words on this blog to draw pictures of boots kicking me in my ass.

They're a rough two grand, but they're mine, and I'm proud of them, proud in a way I can't explain. Granted, I have another 10,000 already sitting at home, but nothing, save a few times before, have I felt so on target about my writing, as if these words were the primer fuel for the pump, as if they indicated that the engine has caught, that the critical mass was really, truly forming all this time and that there's evidence, some real evidence, that my brain, long dormant, has finally exploded all over the inside of my skull in ideas that want to escape, want to go somewhere, want to be alive and see color, smell existence, and touch everything.

Woah, that was sufficiently fruitier than I wanted it to sound, but I'll leave it. Thank God for going supercritical nonetheless; I was beginning to worry. And then, the big questions: is it art, is it original, will it strike that chord? Shit, I don't know, I don't care, don't ask me. It's authentic, like it came from Juan Valdez and his donkey straight from the mountains of Colombia. I don't want to think about it, I don't want to care about it, I just want to tell you a story.

We don't want to change the world, we just want to change your oil.

This process will take a while, I'm not fooling myself, but the habit is making an impact. I took a friend's advice. If you work best on a schedule, use a f#@$in' schedule!

Check this out. Some of you will groan, some of you will shriek in horror, and some of you might just understand that this is what I do.



Fig. 1 - Why not enjoy a tasty beverage?

Amazing, what it takes for some of us. I can't be the only one that does this; still, I promise that when this book gets done, I'll nuke this thing like a rogue nation and start all over with nice big empty patches and tons of video games and lazy lying around.

But there's a time to dream, and a time to do, and for now, it's time to do.

Tuesday, June 28, 2005

Number Ninety-Five

What do I fear?
Failure.


What happens when I fear?
I do not act.


What happens when I do not act?
I fail.


95
Fiddling with this
And that technique
Is of no avail.
Simply act decisively
Without reserve!


I'm stuck, worrying about plot and miscellaneous other shit. I'm graphing the drama curve (who the hell does that?).

I'm worrying about symbolism, I'm thinking about mythology and a bunch of other extraneous crap that doesn't matter, that isn't getting words down, and that, while techically "making my committment" to working on the book every day, isn't really doing shit for the final product. I'm feeling a stagnation that borders on the doldrums.

I don't have to put up with this.

I can trust myself. I can make a great story. It's time to take a belief pill, grab a pen, and go nuts. What is the future if not mine to visualize? It is exciting.

I ran into someone yesterday that tried hard to stand in my way. I don't know why. There's always one - maybe they think they're fighting the good fight by being contrary, maybe they're saving a "lost soul".

These are the people I worry about the most.

I think it's time to stop that. I think saying what I want to say with my time here is what I need most of all, listened to or not.

It's time to quit caring about elitists, belief snipers and egotists. It's time to quit caring about every smoldering wreck on the road that stands in the way of someone else because of all of the happiness they felt they had somehow missed out on.

They have their chances, I have mine. I intend not to waste mine.

Friday, June 24, 2005

Hello, Rojo

www.rojo.com

Still working out rojo.com, the aggregator that, so far, has delivered me a variety of topics from sources of varying respectability - not all RSS/Atom feeds give up their content willingly to an aggregator, and I'm particularly interested in feed technology's ability to provide consumer-friendly aggregation: namely, I would like aggregation tech to keep me clear of having to subscribe to journals or suffer through click-through ads just to see someone's opinion on the Tom Cruise/Katie Holmes thing.

I'm no fool about the subscription model of business, though, and sites that restrict their RSS output to maybe the first paragraph or less aren't either.

I'm not yet to the point where I can say that rojo.com interprets my friend's blogs with any measure of chronological corectness. Might have to do with the whole blogger-not-quite-playing-according-to-hoyle thing that's forced me to manually paragraph tag my longer posts so that they don't show up with double line breaks, or worse, no line breaks at all. And you thought I looked like a wordy bastard on a good day.

All that aside, rojo.com has supplied a few interesting tidbits, and it's amazing to just see the sheer amount of information that flies through the channels I've selected - it's like I've signed myself up for sewer service from three different companies, but instead of doing the flushing, I've signed up to get flushed on. I hear that's popular in Germany.

Wednesday, June 22, 2005

The (Fiscal) Year in Review

Have you ever written a review of yourself? Ever broken down what you've done for the last 365 days? Ever had to crack open the old, dusty brain-book of what's been coming out of your mouth, your pen, your keyboard, since July of last year, and put it down for someone to read and decide on a value to tag against you in the big list?

I won't mention names, and I won't say definitively that something of the kind is happening, right now, on my desktop, because who knows anymore what's confidential, but I want to share a little insight that comes from the process of corporate introspection.

Most of my work experience has been characterized by other people writing reviews about me. From the chintzy, Office Depot-prepackaged disciplinary form that I got back at Babbage's for playing Turok on the N64 when I was supposed to be cleaning the store, to the "Excellent" review I got at Sierra just a few months before I left for my contract position at Microsoft Game Studios, everything has been a cycle of reporting up the chain and waiting for the money or the mustard gas to come falling down, but not really having to face up to the mirror as the whole year-long enchilada, melty cheese, sour cream blobs and all, and tell someone else what it looked like when you put it all together.

I remember reporting to you that someone I trust and respect told me I wasn't doing enough. Was he saying that I could do more? Undoubtedly.

But what you might not know about this person in question (let's call them a PIQ), is that they are heavily invested in seeing my future broaden and bloom - this PIQ gets the idea that we, while perhaps caged in by our own fears, insecurities, and detriments from childhood onward, are indeed capable of much more than we often think.

You see, while our PIQ hasn't outright said it, I think it's a clever trick, and a wonderful one. Perhaps they knew I had pride. Perhaps they knew that I was as proud of my achievements this year as they. For when they said, "No, you haven't done enough", I might, quite reasonably stand up and counter, "That's bullshit - this year has been an incredible year and here's why," and reasons would come right out like gumballs from a ritalin-soaked Tom Servo head, POP, POP, POP.

And they might look at me, as if they expected it the whole time, and say, "Now go put that in your review. And be sure to be as passionate about your successes to that piece of paper as you were to me."

Far away, the gong goes BWOMM in the Hall of Holy Shit.

See, when people ask us - well, you try it. Go up to a friend and ask them to ask you how you'd rate yourself. Then see what you have the guts to say. "Eh, pretty average," is what I think first. Nice, safe answer, Sherlock. But it doesn't mean anything, doesn't get us anywhere, doesn't help, because it's not inspiring us to change one way or the other.

If you're average, you're all right, but that's about it. It means you don't score D's, you don't score A's. It means you don't make $5,000 a year, and you don't make $500,000 a year. It means you aren't an astronaut, and you're not the devil's right hand. It means you don't rape, pillage, or steal, but you're not exactly pulling landmines out of an Afghanistan playground for Amnesty International right now, either.

We deserve better than that socially-enforced crock of shit. We only do it because it's safe, not because it's accurate. It's not even a good question, it's not specific, it's loaded with hidden agendas and escape hatches but we accept it anyway, like it'll really make a difference and get us into heaven if we tell the world, just one more goddamn time, "I'm pretty much like everyone else."

And before you get the idea that you have to be in space or in hell to make this sort of thing change, stop. Stop right there. Remember what I said - the average answer doesn't exactly do us six ways from Sunday, and why? Because it doesn't inspire us. Inspiration to take the next step on your path, whatever it is, is the key. What you can do, you can do right now. What's to be proud of? Everything that's been done by your hands, by your mind, by your heart, that's been done right, is all fair game.

So there's the reality, there's also the human trick. This brings us to the paradox (Tyler can shoot me right now for saying "paradox"), of what you are to yourself, and what you are to others.

Perhaps we get raked over the coals enough by others when they view what we've done, what we are. And perhaps you yourself feel like an achievementoscopy isn't going to feel good no matter how much KY Jelly you put on it before it goes in.

But I'll tell you a secret. When you break it down, when you remember one thing - just one thing - that you did right for yourself or another, with no bones, with no cheap martyrdom, no passive sniping at how it wasn't as good as it could have been, when you cherish it, warts and all, for being there as an object of your own making, something neat happens. You smile.

Just a little, at the beginning, but then you get warm inside, realizing that when you put the rubber to the road, this whole human machine thing works. You start to see how one girder laid upon another can build a bridge, how one brick upon another builds a house, how one protein folded upon an RNA chain can - alright, I still can't figure out how the fuck that one works.

Soon, the feelings build into a little ditty I call a "sense of accomplishment". Heard of it? If you haven't heard from yours in a while, you will, or at least you'll start to, if you've read down this far, because I'm going to ask you to do yourself a favor, right now.

Write, on paper, on a comment to this post, in an e-mail, wherever you'll see it, maybe for years if you never clean your room, one thing you've done in the last week, that you are proud to have done.

If you've done this, and haven't blown it off, created something specifically to please me or snipe at me or tie this in any way back to me - if you truly did it for, about, and in complete collaboration only with yourself, I am close to a hundred-percent on this: you'll start to feel a little bit more like you want to do it again. You'll feel inspired, not by some NASA poster of the earth, or by some before-they-were-cool Evanescence concert ticket stub on your kitchen counter, but by yourself.

Inspired - by yourself? Can it be? You tell me.

I'll start. This week, I am very proud that I have written down an account of my last year at work, detailing my accomplishments, my hard work, and my successes. And I'll just do one more for extra credit. I'm proud to have written this entry, because I believe it, and I've felt it work within myself, and placebo or not, the concept of building a positive feedback loop within myself is important enough to me to want to share it with all of you.

Now get out of here.

Monday, June 20, 2005

Father's Day

We dig our own graves.
We claw our own way out.

No fate, no destiny, no excuse.

You taught me to take action. That a life doesn't become my life until I make it happen.
You taught me to take a chance. To face forward, step surely, and make decisions.
You taught me it was okay to fall down without falling apart. To be wrong, to shift, and to still hold the same passion. To identify, adapt, and overcome.

Maybe now, I have the chance to teach you, too.

I love you, Dad.

Friday, June 17, 2005

Two Days

Two days in, with 2500 words on the page and two stubbed-out cigarettes in an old bowl, I begin to realize what habits look like.

I'm not talking about smoking. That's a prop to make me feel more important and emotionally connected with my writing. It's a placebo, because I need to fool myself into adopting the mindset of getting writing every night.

I'm talking about that habit. Writing. I've gone on and on about difficulties here and there, and all of the litle niggling problems that I've had as part of my emotional framework that have kept me from writing optimally.

Or rather, drafting optimally. I need to make no mistake, my goal right now is to crank it out. I realize that the attitude cannot be one of self-judgment. That comes in the revision phase. One thing at a time. Build the plot, then shoot it full of holes.

I'm not a multitasker. Fuck multitasking. It's not how I do my best.

Have you ever thought about how you do your best work? Have you really sat down with yourself and looked at what you do that's making your output work? What silly habits you have that, if you only indulged them a little more, would become factors of your personal production?

I put a pen and notebook near my bed. I bought a whiteboard and mounted it last night. I highlight sections I want to revisit later, and then I leave them the hell alone. I turn off AIM. I have a dedicated playlist for writing on WMP. I bought my Turkish Golds and keep them smoldering while I write, and clenched between my teeth while I whiteboard. I talk to myself. All the time.

When it's writing time, I don't drink. I don't play video games. Tonight, I'm going to delete every game off of my PC. Because that's what I need to do, to do my best. To fool my mind into receiving more rewards from what I'm going to be doing every night for at least an hour, a lot has to change. Am I just going to will myself to do it? Our body and mind are an arsenal of dumb tricks that we play with ourselves to survive, and having so much pride as to say "I don't need to trick myself" is, at least for me, too much. For me, that's a waste. For me, that's having the hammer and not using it. It's using the back of my hand to pound in a nail instead because I'm convinced I don't need the hammer's help.

I'll show that hammer. Right. Show it my bloody, beaten hand at the end, and pretend I still have my dignity. It's been shown - we play games. It's been shown - we lie to ourselves. We do every trick in the book in order to get the reward. Dignity and pride are common factors in too many of those games, and I'm tired of thinking I have what it takes all on my own without serious modification.

Just to be clear, this is no small thing. I'm talking about having a one-hour-per-night minimum habit, with a new, devil-may-care attitude towards writing, an isolationist gestalt, and a set of embarassing, socially inept habits while I pull this 100,000+ word motherfucker out of my brain's ass.

This is some heavy shit, man. To those that weren't clear on my post before, I'm talking about what makes me tick. What inspires me to try for the above-and-beyond, the wacky task of making the "someday I'll write a book" mantra turn into the "today I'll write a book" battle cry.

I'm playing a new trick on myself. And it's starting to work.

Two days in, with 2500 words on the page, I realize I have the power to change myself. Just like everyone else, I have that power, if I'm prepared to get a little dirty doing it. I'll try to clean up before going out to dinner or meeting your mother, of course. Who wants to see this kind of thing?

Anyone making it happen? Good stories, good times, good progress? I know a few folks close by that are working hard, and I'm proud to say "Hey, I know that person, and they're all right, the bastard."

Wednesday, June 15, 2005

Punching Elvis

Ever listen to Tori Amos?

Yeah, me too.

silent all these
years go by
will i still be waiting
for somebody else to understand?

There's no witty punchline here. There doesn't need to be. I don't need to get sarcastic, I've grown too used to my own acid and its ugly effects to keep throwing it in other people's faces.

Tori makes a point I can agree with. Who knows if it was the same thing she was thinking; probably it wasn't. The point I draw is this:

Will I still be waiting for someone else to do the hard work I had ought to be doing myself?
Do I need validation, when I know I've already got it?

Every day is another reason to find a reason to get off my ass and change something. "Am I doing enough?" I asked someone I trusted recently.

"No," he said.

That hits home. I didn't ask "Am I thinking enough?", or "Am I talking enough?", or "Am I a good person?"

Who cares? Action. Action, doing, getting it accomplished, that's all. Sure, talk. Sure, words. I'm paid to be wordy. But I don't have to base my life around it. It's the only life I've got. Why spend it bullshitting?

Friday marks the end of another cycle, and another accomplishment; not to call the fight before it's over, but I've done the work, I've passed the class, end of story. It's time to focus on something else. Either that something can be me, running away from things I know I need to face, or it can be turning around, eyes up, Zanshin, and tearing in until there's nothing left but bone splinters and sinew.

Agreement means the world to me. Nothing better than a negotiation that ends with handshakes all around and knowing (not hoping) that action follows. No bullshit. If you've been waiting for the opportunity to make something happen, then feel me now; grok this. I'm twenty-three. Two-three. Almost a third of my life done with already. I'm going to be twenty-four this year. Next year grows faster. And faster still. Then, before I realize it, I'll have spent all of my tickets, cashed all my chips, flown the last falcon and be dead and in the ground. Estimates close enough for government work: In less than fifty years, I am going to die.

This isn't a lot of time. In fact, it isn't any. Some of you have more, some less, but none of us have a lot.

As I said, agreement, consensus, cooperation - these things make me stronger, and I believe they will do the same for you, too. I'm asking you to join with me in acting on something you care about. In first looking at your life not as in a cage of past actions and consequences, and not of a gulag of future obligations, but as a single point on a graph of three dimensions, six axes of movement, and no direction but the one you have made for yourself. This is the now. Then, I ask you to take the now as your stage, and act brilliantly upon it. Not in the "right" way, just in your way.

That point will dance - it will move, it will advance upon the line. You might not like what I've said; it may not be the world's kindest thoughts - death is right up there with taxes - but you will see these truths of time realized in every line on your face, one upon the other that will show up in the mirror before you even know what's happened to you.

We are all going to die. The only factor is here, the only life is this, the only time is now. If you were waiting, waiting for anything, waiting for the time, then the time, the only time, is now. Let's begin, now.

What will I do? Immediately following finishing the last 500 words of my paper for Economics today, I will spend one hour writing my book. I will use the whole hour to write. The next day, I will spend an hour continuing. Each day, an hour. This will continue until my book is done. I have the choice. With this choice, I have chosen to give myself no choice, but to act. I will make this work. I will fall down. I will get back up. I will fail, several times if necessary. But I will ultimately succeed.

You will, too.

This is our life. Here are our tools. Work or waste. Your call.

Tuesday, June 14, 2005

The Lever at the Big House

12:01 This Morning

I'm staring at the cursor. The little flashing piece of re-bar sticking out of the white sea of Word had slammed out 848 words and had clearly run out of inspiration. It was panting a bit, tired from a marathon paragraph about a subject I was feeling bruised and bloody about.

Microsoft, antitrust, monopoly building and monopoly destroying in network economies. I was at last trying to tackle my final paper for Economics 201.

And at a minute past midnight, after breaking out my reader lenses, the prescription for the headaches that almost never came, I realized myself in the pit that seldom makes itself known until I'm hip-deep in it.

You Don't Know Jack

Edu-ma-cation has always been a double-edged sword to me, sharpened and always willing to draw blood, even my own. Every once in a while, while digging down, everything goes blurry. My brain pulls back and incessantly insists to see things in some Pollock-like spectacle of splattered words with new meanings and no matter how I bargain, the mass swells, bloats, and the whole thing finally pops like a bloated thought-paintball all over the front of my brain.

Oh, great. I don't have windshield wipers in there, I think every time, wondering how to clear the headache and restore order. Neurons are rioting in the streets, stealing goddamned TV's from my frontal lobe and hitting each other with empty glass vodka bottles in back alleys. I look at my last paragraph, hoping for inspiration, wondering if I would have been just as happy seeing a Golden Girls script on the page as an Economics paper.

It's this exact feeling that serves to remind me that I'm on a linear track with a scatter-gather mind, and all of the good behavior that my cortex pretended to have - holding the cup with an outstretched pinky, not laying its elbows on the table - was a carefully-constructed act that it would sustain until it found sufficient ability and reward to escape and fly off to France, leaving me with a little note that says:

Dear Charles -

You can't figure this one out. It's _life_. Take a few minutes off. Bonne Chance!

Well, Shit

I could have been writing out the periodic table for all I know. I peel off the glasses and wait for my eyes to stop pretending they're weather balloons. What the hell do I know now? My temples hurt, that much I'm sure of.

I have a friend of a friend that always asks what long-term value comes from any class he attends. An economist to the last. For some classes, like Political Science and Economics, the equation works for me. What's on one side of the equals sign doesn't look like it's hoarding anything from anyone on the other side, and while a few widgets here or there won't break the deal, other classes, like Philosophy, turned out to make me want to make a Charles-sized hole in the drywall or window and escape to my home, to pick out glass or gypsum and any pieces of conscious thought still left.

The desire to run gets very strong in the final days. Thursday is the concrete deadline for my paper, and every day I get closer, every day the FIQ (fuck-it quotient) boosts to a new, unheard of, Jerry-Lewis-Telethon-record-breaking level. I want to write nothing on the paper, or a choice witticism, or an outline of my hand. I want to be able to have the freedom of escape, rather than the mixed feelings I get from accomplishment.

I want out.
I want free.
I want no responsibilities.
I just want to be in a comfy bed.

Goodbye, Goodbye

I let out a breath. I apologize for that side of my brain - it's tired, maybe just a little drunk on something, I don't know, and anyway it doesn't know what it's saying. It doesn't know how it's behaving.

And it doesn't know what education means to me. It doesn't know, it doesn't care, what accomplishment means to me. And it may have its opinion, as we all do, but that doesn't mean it's not full of shit. Shut up.

Thirty more minutes. Focus on the concepts.
Thirty more minutes. Focus on the meaning.
Thirty more minutes.

Just thirty more minutes, and I'll go to bed.

Sunday, June 12, 2005

Two Stories

Chapter One I walk down the street. There is a deep hole in the Sidewalk. I fall in. I am lost ... I am helpless. It isn't my fault. It takes forever to find a way out.

Chapter Two I walk down the same street. There is a deep hole in the Sidewalk. I pretend I do not see it. I fall in again. I can't believe I am in this same place. It isn't my fault. It still takes a long time to get out.

Chapter Three I walk down the same street. There is a deep hole in the Sidewalk. I see it is there. I fall in ... It's a habit ... but my eyes are open. I know where I am. It is my fault. I get out immediately.

Chapter Four I walk down the same street. There is a deep hole in the Sidewalk. I walk round it.

Chapter Five I walk down a different street.

from There's a Hole in My Sidewalk by Portia Nelson © 1993

---

A very old Chinese Taoist story describes a farmer in a poor country village. He was considered very well-to-do, because he owned a horse which he used for ploughing and for transportation. One day his horse ran away. All his neigbors exclaimed how terrible this was, but the farmer simply said, "Maybe."

A few days later the horse returned and brought two wild horses with it. The neighbours all rejoiced at his good fortune, but the farmer just said, "Maybe."

The next day the farmer's son tried to ride on of the wild horses; the horse threw him and broke his leg. The neighbours all offered their sympathy for his misfortune, but again said, "Maybe."

The next week conscription officers came to the village to take the young men for the army. They rejected the farmer's son because of his broken leg. When the neighbours told him how lucky he was, the farmer replied, "Maybe."

Friday, June 10, 2005

I Said I'd Get To It

In about an hour's time, I'll officially have one week left to write my final paper for Economics 201. Here's a list of the top ten (well, nine, maybe eight) economic things I'm doing, right now, instead of the final.

  1. Wondering about the opportunity cost of missing the Men's Wearhouse sale going on now until July 3rd. Save an extra 10% off being broke! Sell your children's organs.
  2. Experiencing monopolistic product differences by eating new Reeses Pieces With Nuts! Oh boy.
  3. Justifying costs versus benefits of going out to get a burger.
  4. Keeping down average total (energy) cost by diligently not using my hand strengtheners, building strength of the will instead.
  5. Porn
  6. Principle of Diminishing Marginal Utility: Watching my favorite parts of Chinatown, again. Hold on, this is the part where Jack Nicholson get his nose sliced open, gimme a sec.
  7. Institutional factors: Actively being glad I'm not Michael Jackson right now.
  8. Network Externality: http://www.asciiartfarts.com
  9. Considering the excess demand on my bankbook, and whether my insurance payment will hit my bank before my paycheck clears, or after. One way provides security, the other, almost endless excitement.
  10. Watching that Jack Nicholson nose thing again. Ow! Man, that never gets old.

Wednesday, June 08, 2005

you're gonna die

Every once in a while I have my little shitfits about advertising - usually it's innocuous enough, things like "Shoot The Hamburger" or "Side Effects Include Nausea Vomiting Weight Gain Weight Loss Regis Philbin Ask Your Doctor" and the ad itself deserves about as much as I give it, which is about two-tenths of a shit, or maybe a third of a shit, I don't know exactly, I don't measure too often.

But today's MSNBC-sponsor advertisement really got my goat, in fact, it got my goat so bad I can't find where it went (so be on the lookout for my goat). I even snapped a picture of it. The ad, not the goat:

Way to push our buttons, Poindexter: Sign up for life insurance now and keep your daughter from becoming a crying, homeless, thirteen-year-old prostitute! Because, you know, love continues.

Let's get serious for a second. I haven't seen too many dirty tricks in mainstream advertising. Granted, there are plenty of advertisements in and around the data stream, especially on the fringe, that push various buttons, plenty that are unconscious. The viral marketing work of some of the "plausibly deniable" UK two-man studios comes to mind, as do some of the shameless sexual devices employed by our friends in the entertainment business: did anyone else see that full-page photo of vampire boobs advertising BloodRayne II about six months ago?

What's that? Nobody else saw it? Oh. Huh.

Back on track, in looking at a spread of emotions starting with a baseline at dead-center, radiating outward, I posit that most advertisements stay well within an acceptable bubble. Those that push the boundaries get talked about, stick in our minds a bit, but generally come with a larger level of risk.

Here, I drew up a graph.

Now this isn't scientific at all. I don't even know where this came from. I think I was bored. Damn, it turned out really ugly, too. But I think it'll speak for itself. I made sure to call out where I think this latest life insurance ad fits in the larger scheme. It's just over the line, folks. Can I get an "amen"?

Tuesday, June 07, 2005

Now Boarding

A girl in a black dress will always catch my attention. A black gadget will do the same with similar regularity.

I don't think there's anything evil about that.

When it gets evil is when some marketing weasel decides to put a black gadget right in the black-gloved hand of a girl in a black dress. Like with the Nokia 7280. That's where they cross the line and go from transmitting ideas into my head from a screen, to coming right through the CRT with a needle and injecting the need to have it right into that pulsing vein in my neck. That's when I know that no matter who you are, marketing knows you.

They've petted your dog, said hello to your mom, and then went around back and dug through your garbage, laying everything out on the floor of their mobile Consumer Analysis Center, in neat little rows, while they're saying things like "studies show" and "convergence indicates" and "there's a stain on this Victoria's Secret catalog, +5 to pervert index".

Once they're done with that, they don't have to keep up with you too much. The system does all of the incremental reconfiguring over time. They find someone that's got your build, height, interests, and approximate facial hair, and a few focus groups later, the newest gadget is ready for you to buy, use, realize you look nothing like the guy on the ad, and throw away. Realization always comes too late.

So, I had a closer look at some of the features of the 7280.

A few real gems stood out. So well did they stand out, in fact, that I had to have the marketing guys come up with a few images to really accentuate what kind of hip new lifestyle I might have if I got on the Nokia 7280 train. Choo Choo!

Breathtaking display supports up to 65,536 colors within 104 x 208 pixels

Red glow display screen exudes mystery and excitement

Refresh your soul by downloading tones, skins, themes, screensavers and wallpapers

Capture the nights most compelling moments with the integrated VGA (640 x 480 pixels) camera

Friday, June 03, 2005

Lateral

Thompsons are god-damned heavy. Never mind you go to duck down because some German's poked the barrel of his '44 out of a window, and nearly stab yourself with those magazines lined up on your chest like little knives.

Things don't run strictly linear patterns, and not to the absolute lines we unconsciously wish we had. All done. All better. All well. We're left at the end of any struggle, at the end of any sickness, at the end of any achievement, with unsure and incomplete data from which to draw out our own notions of personal and overall gain or loss, whether the line has curved up and into the black, or down, plunging into the red.

We have to ask. Was it worth it?
We ask others, at times. Is it better now?

I never figured out whether or not I felt better writing a letter to Lorin's old lady. Never knew whether she'd get it, either, but either way, Lorin's gone. When they brought him down - and it took a tank, Lorin was a god-damned tree trunk of a man - I knew nobody wanted to admit he had really, truly died. Maybe I had to write Mrs-now-Mizz Lorin to tell her so I'd believe it myself. And I still don't. Lorin's off somewhere else, fighting this war. He has to be.

Mostly, though, we worry. We sit and we spin, rain drops on exposed gray matter, dizzy and bouncing among scenarios, assuring ourselves at times we're not really that crazy; it's just a tough time. We pinch that spot on the bridge of our nose and shut our eyes, wondering what we ever had before that made us so sure, that we seemed to have lost along the way, and caused us to cut away and drift now, with more questions in the space of sixty seconds than we ever thought we could generate, and fewer answers than we ever thought possible. We know we'd do terribly on Jeopardy on days like this, even if the answer is supposed to be a question.

Every time happens the same way for me. I post notes into the void, slam out positive thoughts, but stay drained dry as a bone inside, parched for the deep, savory wine of promise and progress that seems to fill my bones, restore my spirit, in short - I've lost sight of the switch that makes me go.

When Squad Leader Yates sat us down under one of our "canvas" trees, a day after the push into Bordeaux drove the Germans to the Gironde, I finally realized I was exhausted. My lungs were half-full (I was an optimist, you see) of my own sweat, my legs, in pants filled with dirt, felt like the cement I poured for a living back home, and my hands were shaking with nervousness and hunger. My trigger finger had been burnt black from a bad fitting somewhere in that damned Thompson, and nobody had the good sense to stop, stop - just STOP for five god-damned minutes so I could fix it.

Perhaps Freud would call it a sort of intellectual male refractory period; the crude would say I've shot my wad, blew my load, and now I'm dry, except that it was all mental, interpersonal, commercial. It's true - I've finished up the work I need to do to cap a two-month work cycle that's been hellish at times. I know I'm supposed to be happy, and I've heard beer bashes and celebratory rituals make these things pass, as apparently, these periods are as human and indigenous as anything else.

But at the end of each of these times in my life - which correspond to various milestones, work usually folding back into molten emotion, the whole mess being indistinguishable and fluid - there's a desire to look deeper.

"I know a lot of you want to know why the hell we're here," Yates says. I still hear shots, and they're awfully close by. I reckon somebody should shut Yates up and let him do this later, but then, I also think I like my stripes, so I shut up. That's how rank works. Yates points somewhere, West, or East - I can't tell anymore, I don't have my compass out and these roads all look the same to me anyway - and he says, "That's why." I look up at his finger, and follow it out to the green hills. I think he's pointing at a vineyard. "Paris," he says. I can't see it - he's pointing at a place I've never been, a place I haven't even seen a shadow of yet, but you can tell he sees it. Yates sees Paris. "We're going after Paris tomorrow, but it's only cleanup work." We let him deliver the punchline. "We did our jobs," Yates says. "Command's been clear on this, and that's that the Germans are surrending Paris tomorrow." I just sink lower, and try not to think about what the doctors'll tell me about my burnt finger. I try not to imagine bone poking through, but I haven't cleaned it to look.

I know that's what it is; I've known for a long time that what I've done is just a best guess; an arrow that I shot up in the air to come down on a target miles away, praying to God I'd get square center.

There's a song from a band I like; one of the lyrics goes: Every day looks me in the face and says 'Who'd you think you were, anyway?'

Jesus, who knows? But in the same minute I curse God or whoever for not defining me better when he painted my face on, I thank him for giving me the ability to paint the canvas my way. There's just one trick - you can't really see the painting until you're all done. It means being a great artist is more than just knowing what vibrant, vivid life looks like - it's knowing what it feels like, as you go.

When I think about that, I start to breathe deeper. My chest swells a little bit. A little more color in my cheeks, a little more spring to my step. Maybe owning my own destiny is a painful misapprehension of the rights I've been given as a member of the human race; maybe I'm mistaken in thinking I have this freedom, but the ownership of that very thing is what brings back the sun to my sky. That's weird, I think. I generally think it once or twice, and then it feels normal again, like a glove - it might feel normal after you've flexed it a few times, get the feel, realize your fingers are still doing the work.

Your fingers. My fingers.
Your life. My life.
Your decisions. My decisions.

This is mine to shape, and to mold, every day. If I have one person on my side, it has to be me, and that person has to be happy with what I've decided; who I've decided to be, even if that decision changes every day.

Changing, every day.

They have this netting they make us put over our helmets. I keep pictures in it, even though they tell me I'm not supposed to. And I know I'm not the first to do it, either. I've seen pictures of men's wives, kids, even distant cousins or aunts; whatever it takes 'em to pull it together to bust one more bunker, cross one more street under fire, or crawl through one more improvised trench while the lead comes inches over their head, fingernails filled to the brim with French dirt. I have my pictures. While Yates is talking, I pull one down, twisting it loose from the netting, working blind, looking like I'm scratching an itch on my helmet.

Yates has his Paris. Maybe that city that we can't even see is what Yates looks for in his soul every morning when we're getting torn up by machinegun fire and those thump-thumps from mortar teams we'll never see.

I finally pull down the picture, flipping it to reveal the fading colors. It's in color, just like real life. I remember my father staring in wonder at a color pictures; we were one of the first families on my street to have color pictures; it was our old No. 2, but color. I wipe off the dirt I've gotten on it, touching the little ragged corner where it took the edge of a bullet. My black charred finger still has its nerves, and I feel the tiny picture's edges against my skin.

Yates can have his Paris, I say to myself. What I've got, I can see. It's right here.

It's all mine.

Marv, Start The Car

Folks, get your amps cranked, put on a little Sly and The Family Stone, and take whatever's in the medicine cabinet. It's Tyler. I thought he'd never do it (again). Check out his blog, get him on your feed, go post a comment and bug the hell out of him.

http://www.blindspider.com/blog/

He's back!

Wednesday, June 01, 2005

Life Cost

...For example, say someone will buy a car whose air bags add up to $500 to the vehicle's cost, but won't buy a car whose air bags add more than $500 to to its cost. Also say that the buyer belives that an air bag will reduce the chances of dying in an automobile accident by 1/720.

That means to increase the likelihood of surviving an auto accident by 1/720, the buyer will pay $500. That also means the buyer is implictly valuing his or her life at roughly $360,000 (720 x $500 = $360,000)...

...Placing a value on human life allows economists to evaluate the cost of a crash. Say each life is worth $2 million. If 200 people die in a plane crash, and a $200 million dollar plane is destroyed, the cost of the crash is $600 million.

Right after the accident, or even long after the accident, tell a mother and father you're valuing the life of their dead daughter at $2 million and the plane at $200 million, and you'll see why economists have problems with getting their views across...

...Using a cost/benefit approach, an economist must be willing to say, if that's the way the analysis turns out, "It's reasonable that my son dies in this accident because the cost of preventing the accident by imposing stricter regulations would have been greater than the benefit of preventing it."...

Colander, David C. Microeconomics, Fifth Edition