The Future, Again: iPods and Idiots
Tonight, I saw something thought-provoking in the Target parking lot (man, how often do you get to say that in your life?) and I thought I'd share it with you as we prepare to close out the year.
A car speeds out of the lot, a Mustang, it's hauling ass way faster than any car has a right to do in a parking lot, especially this one - it's one of those liability-controlled parking lots with the bright stripey crosswalks and Donita Dunes-sized speed bumps - and at night no less, with a light rain making visibility dicey.
But this guy's tearing ass. Naturally, a couple appears out of nowhere and has to jerk back suddenly to avoid Ben Hur as he piles on the right foot to impress his fourteen-year-old girlfriend. What hits me next is what the guy says. He yells after the speeding car. "Idiot!"
And it's loud enough for all of us in the lot to hear. Right then, I'm sure his wife took his arm gently, which is the next best thing to trying to get distance, going "I'm not with him" - too late, she knows we know he's hers, and of course, he wants us all to know how much of a badass he is, and to a certain extent it works; I wouldn't have messed with him, people that yell in public are dangerously retarded in ways scientists haven't even discovered yet.
But the one person for whom the yell really should have mattered - the guy in the getaway car - probably didn't hear a single syllable, what for the woofers and the tweeters, all those decibels of R. Kelly or whoever are building a fortress - an invisible wall of sound (stealing a little from Phil Spector, here) - and nobody's going to punch through, not if Mister Mustang doesn't want them to.
And that's what went through my head. Y'see kids, it's the future already, there's no more waiting around for this, you're living it. Jetpacks and all. And when they say that computers, or electronics, or cell phones, just technology in general - anything you see on Cnet - is changing the way people communicate (remember that word?), well, boy, they mean it.
I don't need to go sounding like an old fart just yet, I don't actually remember a time when people were courteous or kind - everyone's always been pretty much an asshole as long as I've been watching - but I do see this new old thing, this trend of social deafness increasing.
And I think it's starting to make a dent.
Consider guilt for a sec. Just quickly, we're (mostly) not Catholics around here so no need to dwell, but get the real feel for it. Remember that last time you committed a social faux pas? And you were caught? The red cheeks, the heat on the back of your neck, the awkwardness? All subtle signals to get you to listen up, to watch for signals, to change your direction to follow the flow. About as subtle as a baseball bat.
Sure, the image of the rebel is long-standing in people's minds, but it hasn't been until very recently that we've really embraced that you can be a rebel so easily; the old rebel had not only to shun criticism, but hear it first. Now, you can buck the system and be an individual easier than ever before.
Just turn up the Nickelback.
If you don't hear someone criticise you, there's a good chance you won't feel nearly as inclined to modify your behavior to suit those around you. Sure, you might see them, but our vision extends as far as 170 degrees, no more. Our peripheral sensory apparatus has always been hearing. And with our concept of personal space in this country being the human interconnectivity equivalent of "git offa my land", touch doesn't enter into it, especially if someone's about to chew you out. In terms of decibels, it might be good to remember a few things about human hearing.
Humans, we hear a nice range of frequencies, changes in which we're very sensitive to. You already know that. You might not know that the amplitude - the volume - has a huge range, too, and the numbers are pretty striking. Using a unit called a decibel (dB or dBA), you can measure the volume - or more specifically the pressure level - of a sound. And as it turns out, what we're looking for in conversation, and what we get from our iPod are vastly different. 45 decibels is the normal range for human conversation. When someone yells at you, it's more like 75 dB. An iPod can go as high as 130 dB with decent earphones. And it doesn't effect us linearly. Every 3 dB equals twice as much sound to our ears.
And be honest. When you've got your earbuds in, is it "reasonable volume"? Not me, baby - the big attractor for the iPod culture to me is that the world sounds like I want it to sound; the Coldplay effect just doesn't happen all the way for me unless I crank "Yellow" at full volume. I'm not hearing anyone, I'm pretending I don't see them, I've got that Matrix feeling where other people are there, they're just not real. This is living the movie.
So, someone yells. You have your iPod. They have a fight. iPod wins. If you have your music up, it wins by 55 dB, or to put it another, scarier way - 18 times the percieved volume of the guy yelling at you. At least in my mind, then, these individuals with the wires streaming from the sides of their head are effectively deaf. And, depending on what they're listening to, they might also qualify as retarded. According to Dangerous Decibels, the maximum amount of healthy exposure time to 115 dB is 30 seconds. That's all. And then damage stars.
This deafness, in fact, prompted the EU to levy noise caps on manufacturers of digital audio devices in the EU-participating countries: 100 dB is the max an EU digital audio player can be allowed to play at.
So is it widespread? Look at the numbers, you tell me. Not sure if you've seen these stats, folks, but 22 million adults in the US have iPods. Out of the 217 million adults in the United States, that's more than 1 in 10 with a digital deafmaker. This isn't just on the roads anymore. It's in airports. Coffee shops. Schools. Offices. Anywhere where people just seem to do better with a theme song for their life.
But it's making a little rebellion for all of us. It's getting bigger, our bubbles are getting smaller, we're defining lifestyles for ourselves, cutting and editing the film of life to rid ourselves of the parts we don't like, we're doing it every day. Part of that process is weeding out criticism, and in the case of the iPod Nation, or people like Mister Mustang, it's to the point where you don't really have to be truly deaf to stop criticism at the gate.
You just have to like music. Welcome, once again, to the future.
2005 - Happy New Year - 2006










